The best support AI strategy is not bot-only. It is bot-first for common issues, with a fast human handoff when the conversation gets high-stakes or complex.

This problem matters when customers keep asking the same thing, waiting too long, or failing to self-serve.
The issue is worth fixing when it is pushing the team into repetitive manual work or fragmented tools.
Use the checklist to decide whether the first change should be docs, routing, AI, or the support stack itself.