If Intercom is getting too expensive, the real fix is not just cheaper chat. It is consolidating chat, docs, AI answers, and help centers into one simpler support stack.

This problem matters when customers keep asking the same thing, waiting too long, or failing to self-serve.
The issue is worth fixing when it is pushing the team into repetitive manual work or fragmented tools.
Use the checklist to decide whether the first change should be docs, routing, AI, or the support stack itself.