If Zendesk feels too complex, the fix is usually a simpler support operating model with clearer defaults, fewer moving parts, and tighter docs-to-support integration.

This problem matters when customers keep asking the same thing, waiting too long, or failing to self-serve.
The issue is worth fixing when it is pushing the team into repetitive manual work or fragmented tools.
Use the checklist to decide whether the first change should be docs, routing, AI, or the support stack itself.